This being an information era, information is vital and is a necessary part of our lives. Internet is flooded with a gazillion documents most of which are a total waste of one’s reading time. Some topics have close to half a billion results. It would take you close to a year to read through all of them.
So this creates a platform for people like me-information marketers. We give you the exact information you need at a fee so that you don’t have to search anywhere. Information marketers are in every field. Let it be business, fitness, health eating, weight loss, farming, banking, dentistry, fishing etc. As long as you have any knowledge that can offer a solution to anyone. It may be cooking the best traditional meal in your land, how to raise ducks in your backyard? How to pass any banking job interview? How to finish a college semester without spending a coin? Etc.
I developed my cycle of information marketing to help people get a summarized picture of what this means. Here it is;
As long as you have that kind of information, market it and people will pay for it. I promise, people want to learn a lot of crazy stuff. Someone might be saying, “That is not fair, why should I pay for information?” I normally ask such people if they knew that high school, college, University, preschool are information marketing business.
They locate a need (general ignorance), offer you a solution (going to school), market it (online, classifieds, community boards, etc.), you pay them highly (some university courses shoot-up to $100,000, can you imagine?)….yeah that’s the part you didn’t want to hear. You get happy after you’ve acquired a certificate. You go back and upgrade. In all this, you are generating more money for them.
I guess you get the picture!! So it is wrong. Let me give you another picture of information marketing in a negative direction to show you that information marketing is everywhere;
Most of us know of guys like snowden, these people get information that other countries need and sell it for a premium. Countries pay billions of dollars for just a softcopy document sent via email. Is it because the document is physically enormous? NO, it is the value. That’s the beauty of information marketing. You don’t get to charge based on the size of the product but the value. The kind of information ought to be in position to add value to the life/finances/family/etc.
Do you have such information? You can get started today with my INFORMATION MARKETING BLUEPRINT which will teach you how to create, package, market and sell any kind of information
Or you can subscribe to my newsletter for quick tips on how to this empire is run.
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